In the dynamic world of digital content creation, there are much opinions and debates around photography or videography. However, it seems like the content creation industry still lacks a dedicated space where 360 video creators can showcase their works.
As virtual reality headsets have become more affordable, thus there may yet be an untapped opportunity to capitalize on 360 video production. Before we dive into the entrepreneurial opportunities though, should we explore what are the advantages of shooting 360 videos?
Let’s begin by doing some comparison between shooting videos with a 360 camera versus conventional digital cameras.
Advantages of 360 Video
Immersive Experience
A major advantage of 360 video is its immersive nature, a feature that traditional videos cannot match. However, this means that this type of video is only suited for certain types of content. For example, virtual reality (VR) contents typically make use of 360 videos to create a more engaging viewing experience. If you are developing a VR app, a 360 video could significantly reduce cost and production time.
Unique Perspective in 360 video
360 videos captures every angle of a scene simultaneously. This allows for more dynamic storytelling, as viewers can focus on different scenes of the environment. The video producer must bear in mind though that this means he cannot control where the viewer focus his attention.
Engagement and Interactivity
360 videos are inherently more engaging. Wearing a VR headset, your viewers just need to turn their heads to view a different perspective of the scene. In the online space where your viewers are known to only be willing to spare seconds for a video, 360 videos can captivate your audience for a longer period of time. Hence, this presents many opportunities for audience engagement.
Versatility in Content Creation
360 videos can be applied to a wide range of genres e.g. travel, events, sports, etc. This versatility opens up new creative possibilities for content creators. You may indeed use 360 videos to to attract diverse audiences or draw in new types of customers. This would certainly inject a breath of fresh life into the content creation industry.
Enhanced Storytelling with 360 video
With 360 videos, storytellers can create more complex narratives by placing viewers directly inside the environment. For example, this can be a particularly powerful medium for documentaries, virtual tours or exciting virtual escapades. In addition, role playing through immersive 360 videos also holds the potential to create an entirely new genre of videos.
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